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Client:
Infinite Management Solutions LLC
Industry:
Government Contracting | Professional Services
Services:
Communications Strategy • Social Media Strategy • Brand Messaging • Content Planning • Visual Communication
IMS Comms Strategy
Refreshing a corporate communications strategy to
increase engagement, strengthen brand consistency,and support
long-term growth.
The Challenge
Infinite Management Solutions maintained a consistent and professional social media presence, but over time the content had become repetitive. Brand awareness remained steady, yet audience growth, reach, and engagement had begun to plateau.
The challenge wasn't a lack of content. It was a lack of strategic variety.
The goal was to create a communication strategy that would better reflect the company's culture, strengthen audience engagement, and provide leadership with a sustainable framework for future growth.
Before
The Strategy
Rather than immediately redesigning graphics, I began with a communications audit to understand what was working, where audiences were engaging, and which opportunities had been overlooked.
The strategy focused on building a stronger communication system rather than simply increasing posting frequency.
Key initiatives included:
-
Conducting a comprehensive social media audit
-
Developing a communications strategy proposal for leadership
-
Diversifying content pillars to better reflect the organization
-
Creating a library of refreshed visual templates
-
Establishing a structured posting framework
-
Improving storytelling to highlight people, culture, and company initiatives
Every recommendation was designed to create consistency while giving the brand more flexibility to connect with its audience.
Communications Strategy
A strategic roadmap was developed to guide future content planning, helping leadership move from reactive posting to intentional communication.
Visual Refresh
A refreshed visual system introduced new templates, layouts, and creative approaches that increased variety while maintaining brand consistency.
Content Framework
Content was reorganized around recurring themes, creating a sustainable communication rhythm that balanced company news, employee stories, recruiting, and thought leadership.
The Solution
The refreshed strategy created measurable improvements across the organization's social media channels while giving leadership a repeatable framework for future communication.
Impact
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51% increase in page reach
-
30% increase in post engagement rate
-
26% increase in page engagement rate, reaching 11.5%
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17% increase in post engagement, reaching 9.4%
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6% increase in followers
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Leadership approval of the long-term communications strategy
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More cohesive and updated branding
The Results
![HOT TAKE [Work From Home Edition]
I still get dressed for work—even when nobody is watching.
Working remotely has been amazing, but I’ve learned something about myself: how I show up impacts how I work.
Putting on an outfit.
Making coffee.
Sitting down at my desk.
Starting my day intentionally.
It creates a mindset shift.
There’s something about feeling ready to tackle the day that changes your energy.
Remote workers… where do you fall?
👔 Team “dress like you’re going into the office”
☕ Team “business on top, pajamas on bottom”
😂 Team “whatever gets the job done"
Comment which team you resonate with below!](https://scontent-den2-1.cdninstagram.com/v/t39.30808-6/747168573_1052491020645934_1177080968777981055_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=HhwEu9HiFiUQ7kNvwFhstKc&_nc_oc=Adqmw5Z03b8jEwuwqq6Jz473Plji-OzamO7sLNzGYw4osE0DeuFW6zxu0ieWYE0348M&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=xOuh8eWZuTq98PmVV6XmNA&_nc_tpa=Q5bMBQKriBajb3Pw0FcQ6x0J7MOs9mQBbaRo4UcF8vnKpO2irWQ9zxZQ-RvMbRTiV5wgBCu8gvTTd4d0&oh=00_AQQR1gCykv5Fw9BTzVJ9_yjCnd8h03LdVkIU2zgpYekVxg&oe=6AEE4A81)
Designed by Shania Horner
IMS Comms Strategy
Refreshing a corporate communications strategy to increase engagement, strengthen brand consistency,
and support long-term growth.
Client:
Infinite Management Solutions LLC
Industry:
Government Contracting | Professional Services
Services:
Communications Strategy • Social Media Strategy • Brand Messaging •
Content Planning • Visual Communication
Infinite Management Solutions maintained a consistent and professional social media presence, but over time the content had become repetitive. Brand awareness remained steady, yet audience growth, reach, and engagement had begun to plateau.
The challenge wasn't a lack of content—it was a lack of strategic variety.
The goal was to create a communication strategy that would better reflect the company's culture, strengthen audience engagement, and provide leadership with a sustainable framework for future growth.
Before
Designed by Shania Horner